Maker’s Mark cuts alcohol by 3% to meet high demands
The bosses at Maker’s Mark have had to make a hard decision, whether to maintain the 45% ABV (Alcohol by volume) and not have enough supply to meet demand, or lower the ABV to 42% to fulfill that demand. The company, whose slogan is “It tastes expensive…and is”, are finding it hard to keep up with their orders.
Their distillery, In Loretto, Kentucky, is in the process of being expanded, hopefully to a point that can keep up with demand. The surge in popularity combined with the fact that each bottle has to be aged for six and a half years, is forcing them to lower the ABV from 45% to 42%. An email from executive Rob Samuels and Bill Samuels Jr. was recently leaked with the news.
The executives made the tough decision after looking at all possible solutions. They said that, “we have both tasted it extensively, and it’s completely consistent with the taste profile our founder/dad/grandfather, Bill Samuels Sr., created nearly 60 years ago.
“We’ve also done extensive testing with Maker’s Mark drinkers, and they couldn’t tell a difference.”
“Nothing about how we handcraft Maker’s Mark has changed, from the use of locally sourced soft red winter wheat as the flavor grain, to ageing the whisky to taste in air-dried American white oak barrels, to rotating our barrels during maturation, to hand-dipping every bottle in our signature red wax.”
Read the article ” Maker’s Mark cuts alcohol content by 3%” from The NY Daily